For a chance to win burritos or bitcoin, Chipotle Coinbase User List can continue to build out its first-party data about consumers for future campaigns. First-party data has become much more valuable to marketers as they confront the pending loss of Coinbase User List audience tracking technologies like third-party cookies and device identifiers amid consumer concerns about privacy. Chipotle has taken a similar tack with its Chipotle Rewards program that was expanded nationwide in 2019,
Giving the burrito chain a way to learn more Coinbase User List about its consumers and provide them with incentives to either order through its digital channels or visit its locations repeatedly. Chipotle has shown a willingness to experiment with the latest Coinbase User List payment technologies, including its giveaway of $250,000 through Venmo to promote its rewards program two years ago. Chipotle has been forward-thinking in its approach to technology. The company this month made its first significant investment in a third-party technology company by participating in a funding round for Nuro,
An autonomous delivery startup. The fast-casual chain also expanded the adoption of digital technology with its digital kitchens and Chipotlanes Coinbase User List efforts. The “Burritos or Bitcoin” sweepstakes follows several efforts to engage younger consumers through digital channels. The fast-casual chain this month again collaborated with beauty brand E.l.f. Cosmetics on a limited-time menu item and makeup collection inspired by burrito ingredients. The campaign include activations on video-sharing site YouTube, social video app TikTok and live audio app Clubhouse. who infamously lost the password to a hard drive that stored $387 million in Bitcoin. In partnership with Thomas,