your email engagement. Using the customer lifecycle is beneficial when determining your customer segments. The customer lifecycle describes the stages that consumers go through when they consider, buy, and remain a industry leads loyal customer of your product. It shows you how to interact with customers in the buyer's journey. customer lifecycle for dynamic content in emails. You can create customer segments that match the customer lifecycle. Here are some recommendations for your industry leads business: Reach and Engage: Focus on new visitors to your website. They can land on your site from a Google search, a Facebook ad, or an influencer mention. Nurture and educate: gather new prospects interested in your brand. These consumers want to know how your product can meet their specific needs. Convert and Close: Seal the deal with eager industry leads consumers. You can send them personalized calls to action to get them to the checkout cart. Support & Grow: Turn customers into brand advocates. You can delight every customer by emailing relevant announcements and product offers. Step 3: Customize

(like an ebook, whitepaper, or webinar). Put a "Please add me to your mailing list" checkbox at the bottom of all your forms. Let people register for trade shows and other events. Link to a registration form from social media generate content to drive organic traffic to industry leads your site and subscription form it should be noted that some of these contacts will have a higher purchase intent than others. Someone who filled out a subscription form, for example, is eager to hear from you. On the other hand, someone who industry leads downloaded your ebook might not know anything about you. But we'll get into segmentation in a second. You now have a list of contacts around which to develop your email marketing strategy. The next step is to maintain the quality of this list by keeping your audience engaged with regular and valuable emails. But how do you do that? Step 2. Segment your audience you want to get the right message to the right people. This means that you cannot send industry leads all emails to your entire list. You need to create groups of contacts who have something in common. These groups are called audience segments. Segmenting your list allows you to address the needs and wants of that specific audience. For example, young men might respond to a different message than middle-aged women.